A Delicious Rebrand

Auntie Em's, a woman-owned bakery in Park City, Utah, came to Sparkline Strategy with a need for an updated logo and associated materials. After experiencing rapid growth, Auntie Em's opened a new brick and mortar location, serving pies, cookies, scones, pot pies, cinnamon rolls...if you can dream it, Auntie Em can bake it!

The new logo pays homage to the signature crimp on an Auntie Em pie, embraces their place in the wonderful community of Park City, and reflects Auntie Em's unique personality.