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Hello, I'm Ellen.

My passion is helping others dig into the nitty-gritty (and sometimes not-so-fun stuff) to uncover their best paths to positive change. The most fun to be had in business is when challenging questions are asked and creativity is utilized to move things forward or take a total left turn, and to communicate, communicate, communicate!

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My career has spanned more than 20 years of product and service marketing. Before starting Sparkline Strategy, I led marketing at a national professional services firm where I worked as a Marketing Specialist, a Marketing Manager, and the Director of Marketing. I have led small to large teams, led branding efforts through acquisitions, oversaw consultant teams, and led focus groups for strategic planning.

 

I believe that marketers play a key role in setting and executing strategy, and I’m excited to bring my understanding of the marketing space to companies looking to make strategic changes.​

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Core Values

LISTEN

Be quiet. Observe. Listen. Offer. In that order.

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COLLABORATE

Many hands make light work. Many view points make stronger strategies.

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BE OPEN

Are we all geniuses? Yes. Can we compound our genius by being open to others' genius? YES.

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BE CREATIVE

Is there something we haven't tried? Let's try it.

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CHANGE

If nothing changes, nothing changes. Change is necessary to grow, to learn, to be our best.

Contact

I can't wait to help your business build its strategy. Let's connect.

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Your Local Marketing and Strategic Planning Partner in Crystal Lake, Illinois

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Copyright 2025 Sparkline Strategy
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