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Sparkline Strategy
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How to Build an Agile Marketing Framework for Any Business
In today’s unpredictable business climate, rigid marketing plans quickly become outdated. Algorithms shift. Customer needs evolve....
Ellen Swanson
4 min read
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Strategic Planning for Small Businesses
There is a certain agility that comes with having a small business. There is limited bureaucracy, fewer hoops to jump, and quicker...
Ellen Swanson
4 min read
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The Importance of Feedback: How Clients and Employees Shape Business Strategy
In a business context, feedback is constructive information and opinions about your work or your company. Feedback can be both positive...
Ellen Swanson
4 min read
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Turning Insights into Action: 4 Ways to Make a SWOT Analysis Truly Useful
A SWOT Analysis has a reputation for being a business buzzword. Many a time, the SWOT analysis concept has been met with glazed-over...
Ellen Swanson
4 min read
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